The threat and opportunity of smartwatches has seen different brands take dramatically different approaches.
Tech companies are cramming advanced computational features, while Swiss businesses like Frederique Constant trade on the heritage of their traditional designs.
Guess is a fashion brand, and knows how to sell the vision of a lifestyle, which is exactly what they have done with their Connect line of watches.
They are the perfect Spring accessory, the brand said at Baselworld, as they revealed the timepieces that use Martian technology to tether the watches to their smartphone apps.
Men’s and ladies’ version have been created in case diameters of 45mm and 41mm respectively.
A vast range of finishes, colours and materials are offered in the different dials, cases, bezels and straps with prices ranging from £150-260.
The take-up from the UK’s major watch multiples has been impressively strong, most of them realising that they have to offer stylish connected timepieces this Christmas.