During a recent interview with David Sanchez, Maurice Lacroix’s R&D director, we asked which watch of the current collection made him most proud.
We thought the epic Masterpiece Chronograph Skeleton, on sale now at CW Sellors for £6090, might be top of the pile, but instead he cooed about the quartz-based Eliros chronograph flying off the shelves of John Lewis for £610.
Maurice Lacroix has embraced a reputation for being affordable, but the push into sub-£1000 watches has been important this year to increase the volume of customers that know the brand.
An Eliros owner today could be a grand complication buyer of the future.
The Eliros is all about wearability, and the blue sub-brushed dial with silver hand, Roman numerals and clean date window at 12 o’clock leave plenty of room for the three sub-dial chronograph functions.
It hits the right notes for 2016, but is also timeless in its style. The Maurice Lacroix brand logo on the dark blue leather strap is a particularly nice touch.
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