For a brand just five years old Laurent Ferrier has carved out a very recognisable signature style which was, until January, distinctly round.
The watchmaker’s beautiful art deco stylings – including the most artful hands in the business – lend themselves very organically to a round case and so it was a surprise to see the brand unveil a new model using a cushion-shaped case at Baselworld, the Galet Square.
At the time comparisons were unfairly drawn between this new arrival and other watches using cushion cases. The field of watch design is perhaps one of the most limited categories in design, relying on the most subtle of changes to hands, crown, dial and case to create a watch that is truly distinct from another.
Ferrier’s creation is so far removed from any other ‘square watch’ that comparisons have no meaning. The watchmaker has taken the case shape and absorbed it into his own style. The Galet Square is a work of elegant beauty.