Versace is by no stretch of the imagination a subtle brand. Whether it’s clothing, accessories or fragrances, any product bearing the Versace logo does so in large doses and has had great commercial success in doing so.
Timex’s luxury division, Vertime, is currently doing a great job of translating this approach to the watch offer of the brand’s diffusion line, Versace Versus, which follows much the same line with regards to branding.
The Versus Fire Island was a true headline piece when it launched this year; attention-grabbing and colourful but well-proportioned and thoughtful in its design.
The 39mm steel watch comes on a colour-matched silicone strap and uses a Miyota 2035 quartz movement. The six-piece collection is offered in white, black, yellow and pink with silver and gold tone dial markings and features 3D Versus lion head logos on the strap.