Henry London brand targets 75 countries in first year

Henry London

Peers Hardy Group insists the response to its up-and-coming watch brand Henry London is so strong that it could be in 75 countries before it is even officially a year old.

The company has just returned from Baselworld where the unveiling of its new complication and two new ‘stations’ led to the sort of positive conversations that it expects to open plenty of doors.

Henry London watches are already sold in 25 countries despite the brand only making its market debut in October 2015, but sales and marketing director, Paul Harry, is betting on it being able to triple that figure before the end of the year.

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He said the firm had met with “literally hundreds” of distributors during the course of the week.

“After an extremely successful launch in October 2015, we’ve seen rapid growth and expansion throughout the globe, we were enormously excited to bring the Henry London brand back to Baselworld this year having previewed the brand in 2015,” he explained.

“The response from the watch world was exceptional and we fully expect to be in more than 75 countries by the time the brand is just 12 months old.”

The Henry London story began with two young and successful designers exploring London’s vintage districts searching for inspiration.

On one such visit to Portobello Road in London’s Notting Hill, they came across a classic Swiss wristwatch which had the words ‘Henry, August 1965’ enigmatically engraved on the case back.

Although suffering the ravages of time, the watch still typified the craftsmanship and quality of a bygone age, and they set about recreating Henry’s watch for today’s generation.

In addition to the flagship brand, the group continues to champion British design and heritage with the launch of two new brands, Halcyon Days and Lola Rose, as well as returning with new styles for the Orla Kiely brand.

Harry added: “Baselworld exceeded all expectations for the second year running for the Peers Hardy Group. Henry London continues to be a powerful force with its unique product proposition and compelling origins, while the addition of heritage brand Halcyon Days and award-winning fashion jewellery brand, Lola Rose, sets our outstanding portfolio apart from other watch and accessories brands currently on the market.”

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Tags : baselworldhenry londonPeers Hardy Group
Andrew Seymour

The author Andrew Seymour