Retailers that have secured the Access connected timepieces say they are outselling the equivalent Michael Kors quartz watches.
Demand even surprised Fossil Group UK MD Richard Collins, who revealed in October that sell out on wearables has put a smart watch style as number one SKU in the sales mix.
The £375 Access Bradshaw Ladies’ with gold plating (MKT5002), is delighting young women twice over.
First, they get a buzz from getting the gold Bradshaw back on their wrists, having first fallen in love with the quartz version a few years ago.
Secondly, they can now check their social media feeds and fitness tracking without rummaging around in handbags for their phones.
What’s not to like!