HEARST PICK: WatchPro’s Watches to Watch, Anima Kronaby Watch

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Swedish technology company Anima has confirmed a January launch date for Kronaby, a new contemporary watch brand.

The first Kronaby collection, with four unisex models of connected timepieces, will be unveiled on January 26 next year, and will go on sale at Kronaby.com and at selected stores throughout Europe in the first half of 2017, beginning with Sweden, Norway, Denmark, Finland, Germany, France, Spain and the UK.

The first image of the connected watch gives little away beyond a hint of a stylish analogue dial and precision-engineered crown.


“We have created a timepiece that honours our love for classic watches,” says Anima co-founder Sarandis Kalogeropulos.

“A simply beautiful timepiece on the outside, with high-quality materials, a classic dial and hands. On the inside, however, nothing is typical about it. We have developed a new and unique movement that, coupled with the app, can be tailored to individual needs,” he adds.

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