Australian watch brand Haigh & Hastings has partnered with Britain’s Forces TV to offer its half a million viewers significant discounts on its watches.
Forces TV’s audience of regulars, reservists, families and veterans will be given a 20% discount for two months, with 5% of each sale being donated to Big Salute, the year-long fundraising effort created by Forces TV’s parent company SSVC.
“This is an exciting collaboration with Forces TV and the charity SSVC as a whole,” said Simon Haigh, managing director of Haigh & Hastings. “We are delighted that, through this new partnership, existing, retired and returning service personnel, as well as their family and friends, will benefit from this exciting Haigh & Hastings offer whilst also giving back to a worthwhile cause. Haigh & Hastings already has a significant military watch legacy with its 2014 and 2015 Australian SAS and Gallipoli limited edition watches and the recent UK Dukes watch, so this agreement seems like the perfect next step.”
Simon Bucks, CEO of SSVC, said: “This offer will benefit not only our Forces TV audience but also contribute to extremely worthy causes. Forces TV’s mission is to Champion the Armed Forces and to highlight the vital roles played by regulars and reservists, past and present, at home and abroad. This is a welcome development and we are delighted to receive support from such an exciting new watch brand.”