H. Moser & Cie. has made its new watches for 2020 available to buy online from this month.
Launching its own ecommerce website risks antagonizing Moser’s global network of retail partners, but the company says it gives watch enthusiasts the opportunity to browse and buy from anywhere in the world, not just the cities where it has authorized dealers.
The company has only two points of sale in the UK and ten in the United States.
Moser has unveiled three watches that will be available online immediately, all with dials made from Vantablack, which is described as the blackest black ever produced by artificial means.
Venturer Vantablack Black Hands, Venturer Vantablack Black Hands XL and Endeavour Tourbillon Vantablack Black Hands use the dial material that is made of carbon nanotubes that are 10,000 times finer than a human hair, aligned vertically alongside each other. When a photon hits Vantablack, this material absorbs 99.965% of the light, Moser says.
Black hands are used for the first time on two models of the Venturer, one in a 39mm 18ct whit gold case and the other in a larger 43mm XL version.
“These models represent a switch to stealth mode, only revealing the time to those wearing them on their wrist, with the blackened hands keeping their secret well-hidden,” Moser says.
The Endeavour Tourbillon Vantablack Black Hands model is even darker with a DLC-coated steel case.
Venturer Vantablack Black Hands is selling for CHF 25,000, Venturer Vantablack Black Hands XL is CHF 24,000 and Endeavour Tourbillon Vantablack Black Hands is priced at CHF 69,000.