Gwyneth Paltrow is continuing as Frederique Constant’s global charity brand ambassador for a third year.
The actress, philanthropist and entrepreneur will work with the Citizen-owned Swiss watch brand to raise awareness and funds for causes including DonorsChoose.org. The charity supports education for disadvantaged children, making it easy for anyone to help a classroom in need, whether it is through books, school supplies or funding field trips.
“We are very happy to continue our collaboration with Gwyneth Paltrow as our global charity ambassador,” says Aletta Stas, board executive and co-founder of Frederique Constant. “Giving back is just as important to Gwyneth as it is for us, and thanks to her and our brand’s engagement, we will continue to support DonorsChoose.org educational projects.”
Since 2004, Frederique Constant has donated $50 from the sale of each ladies’ watch sold.
To celebrate the partnership renewal, the watchmaker has created a new Charity advertising campaign promoting the ladies collections.
“I am very happy to continue my partnership with Frederique Constant and excited to unveil my latest charity campaign for the brand,” said Ms Paltrow “What’s great about Frederique Constant is their combination of classic style and strong values that I really agree with, but also they have a beautiful commitment to sharing their success by giving back. We are very well aligned in our passion for charity.”