Guess launches search for global blogger


Guess watches has launched a global campaign called One to Watch – a search for a fashion and accessory blogger to become an official contributor to Guess’s Access Blog.

The fashion-led watch brand has decided to take a fresh approach to its blog and, instead of showcasing the brand’s voice, they are inviting consumers to share their views with readers from around the globe.

The One to Watch blogger search aims to discover these brand ambassadors, and will be run from the brand’s Facebook page, which presently boasts more than 1.2 million fans.

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Those wishing to enter have to create personal profiles that include a custom-built mood board used to express their personal fashion point-of-view. These profiles can then be shared across the social networks and, over a period of 90 days, entrants can build “style points”.

At the end of the 90-day entry period, the top ten candidates in each country with the most points will move on to the next round and be asked to submit a blogging assignment.

Their submissions will be reviewed by a panel of judges and two One to Watch finalists will be chosen to represent each participating country. Each finalist will receive worldwide recognition and Guess watches throughout the year.

Cindy Livingston, president and chief executive of Guess’s distributor Sequel said: “This is a great opportunity for our brand to be able to partner with young bloggers from around the world and let their voices be heard on a global platform.

"We will be able to showcase their talent on the Guess Access Blog and inspire others to be a part of the Guess Watches lifestyle.”

The competition will be launch next month.


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