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GUESS goes contactless with new collection comprising six timepieces

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GUESS has launched its first contactless watch collection in partnership with bPay by Barclaycard.

Each watch within the range has a contactless chip within the strap, a move the company hopes will increase ease for customers when buying products.

The line consists of six variations in blue, black and white and also feature leather and silicon straps depending on the model.

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Designed for both men and women, the collection will retail for between $150 and $276.

Earlier this year, WatchPro reported on the company’s marketing campaign with Jennifer Lopez.

Read that story here:

Jennifer Lopez dances into Guess and Gc Watches Spring 2018 campaigns

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