Gucci voices smartwatch plans with

Gucci Timepieces revealed at Baselworld today that it has agreed a partnership with musician for the development of an innovative concept in terms of wearable technology.

The luxury brand is teaming up with the Black Eyed Peas’ star’s company, which was set up to develop connected lifestyle products based on new technology and popular culture.

Gucci will work with, who is a judge on TV’s The Voice, to launch a device which operates as a standalone smartband, untethered from any smartphone.

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Functionalities will include the ability to make and receive phone calls, send and receive text messages and emails, music, maps, calendar, fitness and a sophisticated personal assistant activated by voice command.

Stéphane Linder, president and CEO of Gucci Timepieces, said during the announcement: “Through this innovative collaboration with and, Gucci Timepieces is fully embracing the future of wearable technology that is now ahead of us, with the objective of launching a wearable device concept that is a fashion accessory, incorporating the most comprehensive and advanced technological functionalities.“

Details regarding pricing, distribution, and launch timing will be announced in due course, Linder said. himself added: " and Gucci Timepieces are setting the pace with our vision for a untethered wearable. In creating a device that is both fashionable and technologically advanced, we aim to define this category. I coined the term “fashionology” …a merging of the worlds of fashion and technology, and that is exactly what this collaboration with Gucci represents." is headquartered in Los Angeles, California with additional offices in Singapore and Bangalore, India.

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