Gucci has chosen its 100th anniversary year to launch what it calls a high watchmaking collection including pieces using an in-house developed caliber for the first time.
The GG727.25 watch calibre is produced by Gucci’s parent company Kering’s movement manufacture in La Chaux-de-Fonds, Switzerland.
It is a slim automatic movement, just 3.70mm high, and makes its debut in a new Gucci 25H collection, which has models in steel or gold and, at the top of the range, pieces with a tourbillon at 6 o’clock.
Prices range from €8,500 to €11,000 for the automatic version and €120,000 and €170,000 for the tourbillon pieces.
“Like all of our timepieces, the high watchmaking collection is made in Switzerland and assembled entirely in-house. Each one of these outstanding mechanical watches combines horological engineering with rare decorative arts and signature Gucci details,” says Gucci worldwide managing director for watches & jewellery, Maurizio Pisanu.
Gucci’s design and pricing pitches the watches into the heart of the luxury sports watch market where it will need to appeal to customers who might otherwise purchase an Omega, Rolex, Breitling or Grand Seiko.
Most likely, it will find a market with Gucci-obsessed female customers, although it is described as sleek and sporty and suited to both men and women.
Elsewhere in the high watchmaking collection, there are five glittering G-Timeless Dancing Bees watches with diamonds used to make bees on the dials sparkle.
A G-Timeless Pavé automatic comes encrusted with diamonds, there is a tourbillon edition and a dramatic moonphase piece.
Several high watchmaking variations of Gucci’s Grip arrive this year in precious materials (three in 18ct gold, two in yellow gold and one in white gold) and, most strikingly, in four colors of sapphire.
Each 18ct gold Grip watch is set with a continuous row of 44 baguette-cut diamonds.
Grip Sapphire, which has the same jumping hour architecture as all other models in the collection, has a sapphire crystal case. They are worn on translucent rubber straps in the same clear, blue, green and pink colors.
Gucci High Jewelry watch collection
Gucci’s has a dedicated fine watch and jewellery boutique at Place Vendôme, Paris, where all the high watchmaking collections can be seen.
That is the right setting for the most ostentatious of Gucci’s 2021 watches, the high jewellery watch collection that uses precious gems and metals to create pieces inspired by the maison’s design motifs: Dionysus, Lion Head and Gucci Play.