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Gucci gets that seventies feeling with its unisex Grip collection

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There was a seventies revival vibe to Gucci’s big unveil at Baselworld, a completely fresh collection of unisex timepieces named Grip. The name, WatchPro was told, is a connection of the skateboarding craze that blossomed in the decade.

The watches bear a passing resemblance to mini bathroom scales, with hours, minutes and the date displayed in three apertures cut into a flat metal surface.

A team of female buyers, speaking to WatchPro on the sidelines of Baselworld, loved them.

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Naturally, to keep the seventies story consistent, the four style collection of watches all house quartz movements.

One edition brings together a yellow gold PVD case and yellow gold PVD bracelet, both engraved with Gucci’s signature Interlocking G logo. Another variant is worked purely in steel.

At the upper end of the range are two editions with colored calf leather straps: green with a steel case, or bordeaux with a yellow gold PVD case.

“Grip is the perfect choice for men and women who appreciate clean yet eye-catching design with vintage appeal,” Gucci says.

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