The new Balancier S2 by Greubel Forsey made its entrance onto the watchmaking stage last week as the brand unveiled it in Dubai.
At Seddiqi & Son’s fifth Dubai Watch Week, Greubel Forsey displayed how it had drawn inspiration from the strengths of the Atelier’s iconic Balancier S in producing the the Balancier S².
Reflecting on the launch, CEO Antionio Calce, explained: “Dubai Watch Week was the ideal platform for the launch of our new Balancier S². First of all, because of the exceptional relationship we have with our partner Ahmed Seddiqi & Sons, but also because of the quality of the event and the audience participating in it. A new chapter opens for Greubel Forsey.”
Speaking of a new chapter, the new launch sees Greubel Forsey come down dramatically in price point while holding on to its true level of high end luxury.
In conversation with WatchPro, Mr Calce explained how the brand wanted to come down in price and target the modern day, contemporary and maybe younger watch collector at the $200k-$300k bracket.
This move is certainly something to keep an eye on at that level of price, a market dominated by Richard Mille in recent years.
Mohammed Seddiqi, CCO of Ahmed Seddiqi & Sons, commented: “The launch of the new Balancier S2 and of the Balancier S – the Ether is a momentous milestone between Ahmed Seddiqi & Sons and Greubel Forsey and the long-standing partnership between both entities.”
Adding: “The first ever carbon Balancier S – the Ether, developed in collaboration with the brand, with a large titanium bridge limited edition is indicative of the progress made in watchmaking while commemorating the UAE’s 50th anniversary.”
The launch event organised by Greubel Forsey on 27 November at the Cipriani Dubai was redolent with success, you can see pictures here: