Greubel Forsey joins forces with globally recognized retailer


Greubel Forsey and Chocrón Joyeros have joined forces in a brand new exclusive partnership in the Spanish market.

Founded over seven decades ago, Chocrón Joyeros is a globally recognized retailer which says it shares the same spirit of innovation found in each Greubel Forsey creation.

Three exclusive timepieces will be exhibited in the prestigious Madrid boutique, located in the Salamanca district.


Among them, the GMT Earth and its rotating terrestrial globe, which allows an extraordinary spatial vision of our Planet Earth. Aficionados will also be able to discover the Tourbillon 24 Secondes Contemporain as well as the Signature 1.

Antonio Calce, CEO of Greubel Forsey, said: “We are very proud to open a new chapter for Greubel Forsey in Spain with one of the most renowned retailers of the world. It is a great privilege to build a new partnership together with the Chocrón family.”

While Moises Chocron, CEO at Chocron Joyeros, said: “Chocrón Joyeros is proud to announce an agreement with Greubel Forsey to be the exclusive retailer for Spain. The values of both brands walk in the same direction and the way Greubel Forsey is focused on high standards of craftsmanship to exceed the limits of what is possible fits perfectly with our philosophy.”

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