GREATEST SHOWROOMS: The Barn by Chrono24, Bishop’s Stortford, UK


Shopping for second hand watches can be a frightening experience. Just watch the Adam Sandler movie Uncut Gems for a taste of the industry before it was gentrified by the likes of Watchfinder, WatchBox and Crown & Caliber.

British-based Xupes set out to take pre-owned trading to a new level of sophistication and pleasure by housing its operation in a converted farmyard barn in the middle of the countryside north of London (close to London Stansted Airport) and created an experience so special that national broadcaster Channel 4 made a fly on the wall documentary about its business last year.


Filming for that docuseries ended just before Xupes was bought by Chrono24 and the business’s move from one barn into a much larger one on the same estate.

The Barn by Chrono24, as the new premises is known, elevates buying and selling luxury pre-owned watches to a new standard by using the bones of the building to create relaxed spaces that use contemporary fixtures and furnishings in harmony with the former agricultural space.

Hospitality is at the heart of the business, with a lavish double-height reception area leading customers into more intimate spaces for consultations.

There is also a bar and board room, plus The Watch Atelier, which is not owned by Chrono24, operates in the same building, and can handle all the servicing and refurbishment of watches.

Thank you to the generous sponsors of The World’s Greatest Showrooms

At Cousins we take the business of serving the jewellery, watch, clock and allied trades very seriously with our modern selecting methods and procedures and an unparalleled willingness to invest in huge stock holdings of tools, equipment, consumables, jewelry findings and millions of component parts for watches and clocks.


Elelock are suppliers, designers and manufacturers of electronic locking solutions. We stock a range of effective security products, many of which are exclusive to us. Working with established furniture makers and interior design and fit out specialists such as The Benbow Group, we provide locking solutions that protect some of the worlds most prestigious stores and brands.


Since Nivoda’s inception, we have made it our mission to be the trusted marketplace for jewelry businesses. As a customer-centric and technology-driven company, we promise to increase profits, save time and improve the international trading experience for our diamond trading clients. Over the last five years, Nivoda has evolved into a global company recognized for its innovation, customer service and ability to deliver a seamless, reliable and efficient experience for mined and lab grown diamonds.


At TJDC you will find Europe’s largest stock holding of retail displays, which means you’ll always find the solutions that best fit your business. We are constantly innovating to bring new products to the market, allowing customers to stand out in exciting ways. Versatility and customization are at the forefront of everything we do. Our London HQ is equipped with excellent facilities to help us deliver efficient lead times on custom projects from UV printing, laser cutting and covering. Our in-house team of experts will ensure any customized material is a perfect fit to your display.


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