GREATEST SHOWROOMS: Pragnell, Stratford-Upon-Avon, UK


Pragnell’s Stratford-Upon-Avon flagship showroom became one of the largest fine watch and jewelry boutiques in the UK following a major expansion and refurbishment in 2019 that added 50% more retail space to its internationally renowned showroom in the birthplace of William Shakespeare.

Pragnell is one of the most respected fine watch and jewellery retailers in the UK with turnover in the 12 months to the end of May 2022 of £85 million ($105 million) from just three showrooms in England: Stratford-Upon-Avon, Leicester and Mayfair in London.

Before the pandemic, the last set of accounts from the company showed that turnover from overseas visitors exceeded domestic sales, but that has been dramatically reversed in the 2022 financial year British buyers outspending visitors by three to one.


The business works with prestigious brands including Rolex, Patek Philippe Omega, Cartier, F.P. Journe, Greubel Forsey, Jaeger-LeCoultre, Chanel, Panerai, Breitling and Tudor in addition to globally important gems and jewelry sourced and created by a peerless team of in-house experts.

Pragnell’s Tudor building in Stratford-upon-Avon’s historic centre has lived many lives.

It was built after a fire destroyed most of the town in 1594, and was designed and financed by architect Abraham Sturley, a close friend and drinking partner of then-30-year-old Shakespeare.

Mr Sturley was granted permission by the court of King James to adorn the ceiling and fireplaces with regal Jacobean patterns used in royal households; features which have been painstakingly preserved to this day.

Watch and jewellery displays and meeting areas are ingeniously knitted in-between the building’s ancient wooden beams, history-worn floors and low ceilings, all expertly navigated by the six-foot-something owner Charlie Pragnell and his team.

Christmas window display at Pragnell.

Thank you to the generous sponsors of The World’s Greatest Showrooms

At Cousins we take the business of serving the jewellery, watch, clock and allied trades very seriously with our modern selecting methods and procedures and an unparalleled willingness to invest in huge stock holdings of tools, equipment, consumables, jewelry findings and millions of component parts for watches and clocks.


Elelock are suppliers, designers and manufacturers of electronic locking solutions. We stock a range of effective security products, many of which are exclusive to us. Working with established furniture makers and interior design and fit out specialists such as The Benbow Group, we provide locking solutions that protect some of the worlds most prestigious stores and brands.


Since Nivoda’s inception, we have made it our mission to be the trusted marketplace for jewelry businesses. As a customer-centric and technology-driven company, we promise to increase profits, save time and improve the international trading experience for our diamond trading clients. Over the last five years, Nivoda has evolved into a global company recognized for its innovation, customer service and ability to deliver a seamless, reliable and efficient experience for mined and lab grown diamonds.


At TJDC you will find Europe’s largest stock holding of retail displays, which means you’ll always find the solutions that best fit your business. We are constantly innovating to bring new products to the market, allowing customers to stand out in exciting ways. Versatility and customization are at the forefront of everything we do. Our London HQ is equipped with excellent facilities to help us deliver efficient lead times on custom projects from UV printing, laser cutting and covering. Our in-house team of experts will ensure any customized material is a perfect fit to your display.


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