IWC has been experimenting with boutique designs in recent years.

An engineered noir style was revealed in Zurich in 2020 that drew links between the watch brand and its IWC Racing Team partner.

That has been superseded with another monochrome showroom look, this time brighter and more vibrant, within Battersea Power Station, a giant electricity generator built in 1941 on the banks of London’s River Thames.

The power station, with its four huge cooling towers, was a London landmark, even when it lurked, unused and unloved under scaffolding, for decades.

The vast, redbrick edifice reopened last year as a shopping mall at the centre of a multi-billion regeneration project on the south bank of the Thames.

IWC took on a glass cube retail space in an area shared with a Watches of Switzerland multibrand showroom anchored by Rolex along with Omega, Breitling, Tudor and TAG Heuer boutiques.

IWC’s 2,150 square foot store invites customers to immerse themselves into the world of the watchmaker.

Timepieces are securely displayed without being locked in cabinets so customers can touch and try them on.

There are big screens showing IWC watchmaking stories through the years, and a bar serving a signature cocktail along with coffee and other drinks.

The bar transforms into a watchmaking masterclass bench where people can try their hand at making a calibre 69 chronograph movement.

Thank you to the generous sponsors of The World’s Greatest Showrooms

At Cousins we take the business of serving the jewellery, watch, clock and allied trades very seriously with our modern selecting methods and procedures and an unparalleled willingness to invest in huge stock holdings of tools, equipment, consumables, jewelry findings and millions of component parts for watches and clocks.


Elelock are suppliers, designers and manufacturers of electronic locking solutions. We stock a range of effective security products, many of which are exclusive to us. Working with established furniture makers and interior design and fit out specialists such as The Benbow Group, we provide locking solutions that protect some of the worlds most prestigious stores and brands.


Since Nivoda’s inception, we have made it our mission to be the trusted marketplace for jewelry businesses. As a customer-centric and technology-driven company, we promise to increase profits, save time and improve the international trading experience for our diamond trading clients. Over the last five years, Nivoda has evolved into a global company recognized for its innovation, customer service and ability to deliver a seamless, reliable and efficient experience for mined and lab grown diamonds.


At TJDC you will find Europe’s largest stock holding of retail displays, which means you’ll always find the solutions that best fit your business. We are constantly innovating to bring new products to the market, allowing customers to stand out in exciting ways. Versatility and customization are at the forefront of everything we do. Our London HQ is equipped with excellent facilities to help us deliver efficient lead times on custom projects from UV printing, laser cutting and covering. Our in-house team of experts will ensure any customized material is a perfect fit to your display.




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