Grand Seiko opens the doors on its second Manhattan monobrand boutique


Grand Seiko has opened its second monobrand boutique in New York with a boutique in SoHo run by the Watches of Switzerland Group.

The 1,100 square foot boutique will stock the largest range of Grand Seiko watches in the city, and also serve as a space where clients can learn about the brand’s influences and its role within the Japanese watchmaking industry.

“Given the track record of our shared success, Grand Seiko is excited to collaborate once again with Watches of Switzerland to create a downtown retail destination that embodies the spirit of the brand and serves as a focal point for Grand Seiko customers and enthusiasts,” says Brice Le Troadec, president of Grand Seiko Corporation of America.


“Our US partnership began with the opening of the Watches of Switzerland flagship in SoHo, so it is only fitting that we are working together again for the opening of our boutique in the same neighborhood,” he adds.

The boutique and other Watches of Switzerland stores have also been given exclusive rights to sell Grand Seiko’s new SBGJ249 GMT.

Part of Grand Seiko’s Elegance Collection, the Summer or Shōsho GMT has a light blue textured dial designed to mimic the waves of water.

“Watches of Switzerland is thrilled to celebrate this next step in the evolution of our partnership with Grand Seiko in New York City,” says David Hurley, executive vice president of Watches of Switzerland.

“From their debut in our SoHo flagship, to our collaboration on The Nature of Time Experience, and now a spectacular stand-alone boutique, our journey with Grand Seiko is a testament to our shared vision and commitment to innovative retail and world-class watchmaking.”

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