Grand Seiko Corporation of America, launched last month, has confirmed it will exhibit at DesignMiami/ for the first time in its history.
As part of its move to grow in the US watch industry, the firm will showcase the Spring Drive movement at the exhibition in Florida, between December 5 and December 9.
The Spring Drive movement, a technology which combines the power of a mainspring with the high accuracy of a quartz crystal, has become one of Grand Seiko’s flagship products since its introduction in 1999.
At next week’s show in Miami, the firm has incorporated the design ideas of two Japanese artists as part of the brand’s installation at the show, in a stand called ‘The Flow of Time.’
Designers of the installation at the show say the stand has been designed to invite guests to experience and explore the movement.
DesignMiami/ will be hosted at Meridian Avenue and 19th Street, Miami Beach, with Grand Seiko’s exhibition space being located at stand X14.
Read more on WatchPro’s coverage on Grand Seiko’s move into the US market here: