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Grand Seiko and Watches of Switzerland consider opening a monobrand store in New York

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The Watches of Switzerland Group and Grand Seiko are discussing the opening of a branded boutique in New York, the company’s top executives said today.

In a Zoom press conference to announce the launch of a Grand Seiko x The Watches of Switzerland Group special edition GMT automatic, David Hurley, executive vice-president for WOSG in the United States, said the retail group “would love to open a Grand Seiko boutique, hopefully in New York”.

Brian Duffy, chief executive of WOSG, said that the group is a strong believer in opening monobrand stores where customers see a complete representation of the brand. “Grand Seiko is a really strong brand, so why not?” he added.

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Clockwise from top left: David Hurley, executive vice-president of WOSG; Brice Le Troadec, president Grand Seiko Corporation of America; Akio Naito, deputy chief operating officer at Seiko Watch Corporation; and Brian Duffy, CEO of WOSG.

Grand Seiko is now a major brand for the group, selling in all Watches of Switzerland stores in the United States, a number of Mayors showrooms in Florida and Georgia, and two stores in London.

To show its appreciation, the Japanese watchmaker has created a British Racing Green SBGM241 Grand Seiko x The Watches of Switzerland Group Toge special edition GMT automatic.

Toge is Japanese for a mountain pass, and the name is said to evoke the image of a spirited drive over the many ridges of Mount Iwate in Northern Japan.

The 39.5mm steel watch houses Grand Seiko’s Caliber 9S66  movement with 72 hours of power reserve.

It will be available for purchase at Watches of Switzerland boutiques in the UK and USA along with select Mayors locations and online at online at www.watchesofswitzerland.com and www.mayors.com.

Delivery for the $5,200 watch is expected in July 2020.

Toge will be promoted by a new augmented reality feature hosted on Grand Seiko’s and Watches of Switzerland’s Instagram accounts.

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Rob Corder

The author Rob Corder