Graff Diamonds is preparing for a glittering debut at BaselWorld later this month as it is set to appear at the world’s largest watch show for the first time.
Explaining the reasons for exhibiting at BaselWorld, Graff Diamonds chief executive officer Francois Graff said: “Our luxury watch division has achieved an extraordinary amount since its launch just six years ago. We continue to focus on expanding the Graff Diamonds brand and our luxury watch division globally. Our presence at BaselWorld this year provides the perfect environment for us to be able to do this.”
The atelier will showcase its jewellery and watch collections in a vast 503 square metre, single storey enclosed stand in Hall 1.1.
Graff’s own Monaco-based interior designers have incorporated many of the features of Graff’s global network of more than 40 boutiques into the luxurious stand.
Stand out features include an illuminated ‘icon’ façade lifted from Graff’s Asian stores, walnut wall panelling from its flagship store on London’s Bond Street and bronze features from the brand’s Madison Avenue store in New York.
On entering the stand the first thing visitors are likely to notice is a cascading hand-blown, Bohemia crystal chandelier, composed of hundreds of spheres of richly coloured glass in bronze, copper and gold tones.