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Google joins Apple in opening its own physical store in New York

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Apple’s shop on the corner of Central Park, New York City, was one of the first and remains one of the most iconic physical stores in the tech giant’s global network.

Now Google is following in its rival’s footsteps with its own Manhattan showroom in the rather more edgy Chelsea neighborhood.

“Today, we’re announcing our plans to open Google’s first ever physical retail store, in one of the greatest cities in the world: New York,” the company declared last week.

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No date was given by Google for the opening other than to say doors will open to the public “in summer 2021”.

Google has more kit to sell than most people realize. Smartwatches are a significant part of its hardware portfolio, particularly since it acquired Fitbit in January this year for $2.1 billion.

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Fitbit wearables will be sold alongside an extensive selection of products made by Google, ranging from Pixel phones to Nest products, Pixelbooks and more.

Customers can either browse and shop in store, or use the showroom to collect orders they have placed online.

Google Store will be opened as part of the group’s campus where 11,000 staff work.

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