Geneva’s SIHH show, now renamed as Geneva Watches & Wonders, was always bankrolled by Cartier, by far Richemont’s largest watch and jewellery brand.
Its watch business, alone, was thought to have been worth over 1.8 billion in 2019, according to Morgan Stanley.
Cancelling this year’s W&W was a blow for Cartier, but it quickly decided to stick with its launch programme and took part in the online version of the trade fair at watchesandwonders.com.
It launched its own digital platform as well at cartierwatchmakingencounters.com where customers can immerse themselves in the new watches launched for 2020.
Authorised dealers for Cartier will be pleased to see that the site makes no attempt to sell watches, only stimulate excitement for a highly commercial portfolio of product for this year.
Cartier has pressed on with a full spectrum of watch launches including the revival of the Pasha family (pictured top) that first appeared in 1985.
That was followed up with a future female’s classic, the Maillon de Cartier line of asymmetric watches with twisted chain bracelets that only the French jeweller could conceive.
For men, the Santos de Cartier line has been extended with new materials and case sizes.
The line has been selling well since its reintroduction a few years’ ago, so incremental changes will be popular.