Global duty free retail leader DFS Group celebrates 50 years working with Longines


DFS Group, which operates Duty Free shopping in Los Angeles International, New York’s JFK and San Francisco International and Hawaii airports, is celebrating 50 years of working Longines.

To mark the occasion, the watchmaker has released a Longines Master Collection – DFS Special Edition that will be available exclusively at selected DFS airport stores around the world from January 1.

Two sizes of the Master Collection, 29mm and 40mm, have been made, both with sunray silver dials and black Roman numerals.


The watches are sold with interchangeable bracelet or strap in stainless steel and brown alligator.

“DFS is honoured to celebrate the milestone anniversary of our long-term partnership with Longines with these exceptional and exclusive pieces,” said DFS group senior vice president, watches and jewelry Matthew Green. “At DFS, we seek to offer our travelling customers new and exclusive products, and The Longines Master Collection – DFS Special Edition is the perfect example of this commitment.”

“For over 50 years, Longines and DFS have delivered exceptional timepieces to watch lovers and travellers and we could not be more thrilled to celebrate our partnership with this global release,” adds Longines president Walter von Känel. “This exclusive watch signifies what Longines has always stood for – sharing the values of tradition, elegance and performance through uniquely designed watches.”

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