Girard-Perregaux unveils new Chinese ambassador


Luxury watch brand Girard-Perregaux has unveiled its new Chinese ambassador, the actor Chen Xiao.

As a man whose philosophy is to live from day to day, Xiao sees Girard-Perregaux watches as a daily reminder that time is a major ally. It is precisely because of this free-spirited nature that Girard-Perregaux wished to collaborate with him.

“The values that Chen Xiao promotes through his personality and his acting are attuned to those of our brand,” said Patrick Pruniaux, Girard-Perregaux’s CEO. “A Girard-Perregaux watch requires carefully studied mechanics and rigorously mastered craftsmanship.


“Nevertheless, despite this constant quest for precision Girard-Perregaux continues to innovate and reinterpret some of the brand’s icons through contemporary and often poetic creations, consistently designed to convey emotions. Nowadays, a watch must give us much more than just the time; it must tell a story, feature a beautiful design, channel meaning and emotions – exactly like the acting of Chen Xiao and the roles he chooses. It is this philosophy of both life and work that we share with Chen Xiao,” concluded Pruniaux.


Please enter your comment!
Please enter your name here