GfK increases coverage of Italian watch market


Retail analyst GfK has increased its coverage of the Italian watch market.

GfK was previously only gleaning information from 25% of the market but has now increased that to 75% and has also now added specialist watch retailers to its coverage.

GfK watches and jewellery global product manager Jonathan Hedges said: “This is a significant development in the panel and means we now track both the mid-market and the luxury market for the first time.”

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The analyst has been steadily increasing its coverage of the global watch market, with China a particular focus. Hedges added: “GfK China is fast approaching a years’ worth of data so will begin to monitor market growths against historical performances.”

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