George Clooney taken on first personal tour of new Omega factory


George Clooney swapped Hollywood for Bienne this week to tour Omega’s state-of-the-art watchmaking factory in Switzerland.

The new facilities were opened last year but this was the actor’s first chance to see exactly how and where Omega completes its timepieces.

Clooney, one of Omega’s highest profile ambassadors, was taken around the plant by Omega president and CEO Raynald Aeschlimann, as well as Nick Hayek, CEO of Swatch Group.


He was shown the five floors of space used for all of the brand’s watch assembly, training and quality control.

There was also an up-close look at the METAS testing area for Master Chronometer certification, which is where the brand certifies its watches for precision, performance and magnetic resistance.

Omega claims Clooney has been a true fan of the brand since childhood. Fascinated by NASA and space exploration, he used to wear a cardboard watch with Omega written on it to mimic the real astronauts wearing Omega in space.

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