Gc celebrates UK talent through photo campaign


Gc Watches last week celebrated emerging culinary, operatic and jewellery design talent through its Moments of Smart Luxury photograph campaign, which stopped off in London for a one-night-only event.

This artistic photography project aims to celebrate fresh talent from around the world and, in each country, selected rising stars in their domain are invited to be photographed as they “live out their Moments of Smart Luxury”.

The moments – caught as photographs – are meant to reflect emotions, achievements and personal success, and are being pulled together for a photographic showcase and new Gc advertising campaign, due to be unveiled at BaselWorld in 2013.


Gc hosted the UK arm of the project last week, with a special presentation, followed by a bespoke chef tasting menu at Gauthier Soho in London.

The UK project celebrated Michelin Star chef Alexis Gauthier, owner of Gauthier Soho; promising young classical opera group, Amore; and award winning bespoke jeweller, Victoria Tryon.

Gauthier began his career in his native Provence before heading to Monaco to train under the legendary Alan Ducasse. He won his first Michelin Star at 26, and opened Gauthier Soho in 2010.

Classical opera group Amore have been dubbed “one to watch” in the UK, and have already performed for the Queen and at the Classical Brit Awards. They were recently signed by Warner Bros. Records, with the the opera group consisting of four members – baritone Peter Brathwaite; tenor David Webb; mezzo soprano Victoria Gray and soprano Monica McGhee.

Finally, jewellery designer Victoria Tryon was celebrated by Gc for her expertise and flair working with stones and metal. Tryon launched her brand two years ago having worked with Cartier and Harry Fane. She is a certified diamond grader and gemmologist and largely works as a bespoke jeweller.

Moments of Smart Luxury is a two-year worldwide campaign that will result in an international exhibition at BaselWorld.

Each of the rising stars featured in the campaign have been shot by Brazilian photographer Pino Gomes, who today works between Switzerland and New York.


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