Argento Fine Products presented GaGà Milano for the first time to UK customers and retailers at SalonQP last week.
GaGà Milano co-founders Cristina and Ruben Tomella joined the brand’s UK distributor to showcase its skeletonised tourbillons including the Neymar Limited Edition, named after the Brazilian footballing superstar who supports the brand.
“Neymar’s love for the brand and his friendly involvement, obviously attracted some curiosity, but people were particularly surprised at the quality, look and price combination, making the watches an impulse buy for many,” says Claudia Ferro, co-owner of Argento Fine Products.
SalonQP, which took place at London’s Saatchi Gallery, was a successful event for GaGà Milano. “SalonQP was well attended, compounded with the fact our floor was exhibiting independent intriguing brands, we ended up constantly busy,” Ms Ferro says.
“This was a great opportunity for retailers to see something new and exciting that could offer some extra business, outside the usual, over-distributed high street watch brands,” she adds.