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G-Shock x Medicom to launch at revived music event

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G-Shock is set to re-launch its East Sessions music events in London, as it reveals its latest timepiece collaboration with collectible Japanese vinyl toy company Medicom.

The brand will host the first of its 2013 East Sessions on Friday. The sessions have previously proven popular, celebrating a variety of musical gentres with performances at the G-Shock’s store near Brick Lane, east London.

The brand will coincide Friday’s East Session with the launch of its new G?SHOCK X Medicom Toy collaboration, with a white version of its DW-6900 timepiece decorated with Medicom graphics including its multicoloured star pattern in primary colours.

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The watch is also packaged in collaborative clear plastic boxes, with a cut out of Medicom’s famous bear-shaped head, through which the watch can be seen.
 

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