G-Shock is set to make a push in the German watch market with a focus on Berlin that will include the opening of a pop up store in the city.
The brand is set to appear for the very first time at the Bread & Butter trade show next week, running a pop up store in the historic Mitte area of the city during the show, the soft launch for a number of G-Shock pop ups called G-Sessions, due to be rolled out across Europe.
G-Shock timepieces will appear at Bread & Butter with a focus on its branded watch collaborations with Burton snowboarding company and skateboarding company Dirty Ghetto Kids, aka DGK. The range includes see-through G-Shock models with purple details and those with woven fabric straps.
G-Shock will also host an evening event during the trade show, with music provided by LookyLooky.
Other watch brands due to appear at Bread & Butter include WeWood and Flud Watches.