Home DAILY NEWS

G-SHOCK limits latest collaboration to just 200 pieces

0
G-SHOCK and Marino Morwood have announced their collaboration with the launch of the DW-5600CETRA-7ER timepiece, limited to just 200 pieces. Based on the square DW-5600 model, each watch comes on a custom CETRA VISIONS printed strap featuring the colours synonymous with the brand. The DW-5600CETRA-7ER comprises a white resin design and stays true to all that a G-SHOCK promises with 200m water resistance and built with a patented Hollow Core Guard Structure to protect against impact and vibration. It also features an LED backlight, flash alert, countdown timer, alarm, calendar and is presented in limited edition packaging inspired by the styling of the watch. Having been thrown into the clothing game full throttle after the likes of A$AP Rocky, Playboi Carti and Quavo donned his eye-catching rap tees back in 2016, the vision has steadily been getting clearer for London-based designer Marino Morwood. From what started as a simple idea from playing around on Photoshop in spring 2016, Marino’s designs were quick to get co-signs from some of the biggest rappers in the world. Following the buzz of his own named brand with a limited run of 8 tees becoming 30, then 30 becoming 80, in 2019, CETRA VISIONS was born on the back of that success. Commenting on the partnership, Morwood explains: “G-SHOCK sees the vision and understands that we don’t want to do anything half hearted, so with them giving a young brand the reins to create our first collaboration, they allowed us to take the watch into CETRA VISIONS’ world.” Commenting on the release, Marino highlights how he was drawn to the bold and classic shape of the 5600. The lines and build of the watch allowed him to easily combine the CETRA logo into the design and reiterate the striking colours that his brand is synonymous with. The collaboration shows the core values of both brands, with G-SHOCK’s ‘Never Give Up’ ethos and Marino starting CETRA from the foundations up. The inaugural collaboration is only the start of what hopes to be a fruitful partnership between the two brands.
Advertisement

LEAVE A REPLY

Please enter your comment!
Please enter your name here