G-Shock has launched a new series of men’s timepieces in the UK under the name Initial Blue – including a limited edition of its Bluetooth watch.
The Initial Blue range features black timepieces with bright blue details, and includes Riseman and Mudman models, as well as a new incarnation of the brand’s Hypercomplex watch.
The Riseman and Mudman has been designed for outdoor pursuits, and feature barometers, altimeters and compasses.
The Initial Blue launch is the latest in an array of new products and marketing initiatives for G-Shock. The brand’s celebrations began in 2012 on a global scale, with events across the world and a number of limited edition watches made to mark the celebrations.
Read an interview about G-Shock’s 30 years of design with G-Shock designer Kikuo Ibe, here.