Swiss watch company Alfex has signed freeski ace and model Mirjam Jaeger as the new face of the brand.
Serving as the Alfex brand ambassador, Jaeger exploits on the halfpipe as well as her modelling assignments in the sport and lifestyle field were seen as the perfect fit for the design-led watch brand with over 1,000 points of sale.
Marcus Weber, chief executive officer of Alfex, said: "We are delighted and very proud of welcoming Mirjam in our team. She is more than a successful athlete and embodies the active and modern lifestyle we want to express with our products”.
Jaeger, who will be wearing Alfex’s Classic Lifestyle and new Ikon collections, said: “The Ikon watches underline my sporty side, and the award-winning design collection my daily lifestyle. With Alfex I have the matching watch at hand for each situation”.