The Goldgena Project has revealed prototypes of its timepiece, which are designed to be priced no more than 3.5 times the cost of production and with complete transparency on margins.
The Kickstarter campaign launch was intended to begin on November 7, but was pushed back until November 22 due to a hold-up in production of demo models.
The complexity of the dials required more processing time than the project had anticipated and the prototypes were therefore late arriving.
The prototypes are set to be used in filming for the crowdfunding campaign, which is why the company had to delay the crowdfunding launch date.
It said it would rather wait for the prototypes to arrive and push the campaign back than rush production through. “Compromising on quality to speed things up was out of the question,” it said.
The crowdfunding campaign marks the next stage in the development of Goldgena and, according to the business, it means there will be no risk of overstocking, as the units are produced in precise quantities according to pre-orders made by contributors.
Goldgena has gained notoriety for the mystique that surrounds it. The company initially refused to reveal the people behind it as it wanted all the emphasis to be on its product and approach, as well as to kindle curiosity.
However, it has since emerged that it is run by a small watch design workshop called Cosanova and is currently made up of three people, including founder and designer Claudio d’Amore.