Fossil has celebrated Pride Month with a timepiece that commemorates the event.
The watch becomes the latest instalment in Fossil’s Curator Series, and has partnered with Hetrick-Martin Institute, a large LGBT+ youth services organisation, to create the limited edition piece.
The watch comes in a 38mm case and features a rainbow-themed dial with ‘Pride 2019’ etched on its caseback.
The Pride Month watch case is available as a limited edition of 1,000 individually-numbered pieces.
Each watch case is packaged with an exclusive Pride tin and will be available in select Fossil stores and on fossil.com for $75 for the watch case and $20 with the multi-colored strap.
The brand confirmed that 100% of proceeds from the HMI x Fossil watch case will benefit the work of HMI.
In addition to the watch, Fossil has kicked off the month with its ‘Make Time For Good’ initiative.
The project will see Fossil pledge to create transformative change by partnering with change making organizations, to encourage every individual and group to take action to make time for good.
Fossil’s goal is to ‘inspire, ignite, and activate’ five million change makers by 2025.