Fossil is hoping to fire up a new breed of collectors by re-issuing classic watches from its past in a category it calls The Archival Series.
The latest addition to the series is The Hologram Watch, which originally launched in the early 1990’s but has been brought up-to-date this year.
Fossil says the Hologram Watch is a limited edition, although does not say how many are being made.
It has a unique holographic lens dial displaying two different travel-inspired images that change from one to the other with the flip of a wrist.
They come in two-tone 42mm cases with stainless steel bodies and gold plated top ring and crown.
Each watch is sold in a limited edition Archival Series tin.
They are available exclusively on fossil.com and in select Fossil retail stores from today for $115.
Actor KJ Apa, star of TV drama Riverdale, is adding star appeal to the launch.