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Fossil and Watch Station set out to offer “best of both worlds” with first dual concept

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Fossil and Watch Station have combined to create what they describe as a “one-of-a-kind” shopping experience.

The first “dual” concept store opened its doors this month in Camarillo, California, combining a Fossil and Watch Station store within a shared space.

Through separate entrances, guests can journey through one store, shopping seamlessly between the two brands and ultimately broadening their experience across the Fossil Group brand portfolio.

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The group explained how this concept is also bringing Fossil fans and employees into the world of Watch Station, and vice-versa.

Greg Avetisyan, store manager, said: “We are excited to invite our guests to take this journey along with us throughout both sides of the store.”

Adding: “Our team takes pride in the genuine connections that bring guests together as one in our new dual-concept store.”

The group went on to encourage those in the area to pay the new stores a visit, exclaiming “We’ll meet you (safely) at both doors,” with COVID measures in mind.

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