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Fossil and Michael Kors smartwatches shift to sixth generation platform

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With peak season ramping up, Fossil Group is throwing its promotional weight behind the Gen 6 smartwatch technology it has adopted for brands including Michael Kors and Fossil.

It is the first family powered by the Qualcomm Snapdragon Wear4100+ Platform and Google Wear OS 3, which makes the watches faster and more responsive. Battery charging is also much quicker, topping up from zero to 80% in half an hour.

The watches have an additional blood oxygen level monitor along with heart rate tracking.

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“At Fossil Group, we are always striving to deliver increased performance and delight users, working in partnership with Qualcomm and Google, and we are excited by the new capabilities Gen 6 is bringing to our users. Faster interface, less time to charge and upgraded health and wellness features are only a few of the benefits Gen 6 will see as our teams continue to innovate and evolve our smartwatch portfolio,” says Steve Evans, Fossil Group EVP chief brand officer.

“We also know how crucial personalized style continues to be in the wearables space for our design-conscious consumer, so I am excited to share that in addition to Fossil brand, Michael Kors will soon be launching Gen 6 as well. Our innovation teams at Fossil Group continue to provide users the best-in-class experience without compromising stunning design from brands they love.”

Fossil Gen 6 smartwatches.

The current Fossil brand Gen 6 smartwatches come in four colorways in a 44mm case and three colorways in a 42mm model.

The touchscreen dials have almost limitless themes and styles, plus the watches have interchangeable strap options to give them different looks.

Michael Kors Gen 6 Access smartwatches.

Gen 6 highlights

  • Increased Battery Charging Speed and Smart Battery Modes
  • Upgraded Health & Wellness Sensors
  • Swimproof Speaker and Microphone

Michael Kors and Fossil Gen 6 went on sale in the fall for $299-$425.

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