Fossil has unveiled a fresh look for its hybrid smartwatch family, which it calls Hybrid HR.
The aim for the new line is to make it easier people to see their most important information at a glance.
They also have integrated heart rate tracking.
Fossil says its efficient watch faces give people quick updates about their days while still enjoying the classic look and feel of a traditional watch with integrated mechanical hands. Hybrid HR features call and text previews, heart rate and workout tracking and real-time weather.
“We know our customers desire both form and function. They have loved how our hybrid smartwatches look like a watch, but act like a smartwatch, but have requested additional ways to stay connected,” says Steve Evans, EVP Fossil.
‘’We are so excited to bring to market this version of hybrid that adds features like heart rate tracking and an always-on read-out display to make notifications easier to see—two big unlocks for our customers. They want to stay connected while enhancing their personal style and these new hybrid smartwatches do both. We pride ourselves on being innovators in the fashion watch space, and we believe that the hybrid smartwatch is the future of fashion watches.”
Hybrid HR lasts for two weeks or more on a single charge.
The collection went on sale this week priced at $195.