Former Fossil frontman creates new watch business


GB&RS Ltd, a watch design and distribution house set up last year by Giles Bushby and his business partner Raj Sedha, is reaching out to retailers for SwissEmporio and Minster 1949 watch collections.

Bushby, a WatchPro Hot 100 Business Big Shot in 2013, brings decades of watch distribution experience to GB&RS, having been with Fossil UK from 1997-2013, ultimately as managing director for the group.

Until last year year, Raj Sedhas was managing director for WatchesRus Ltd, which designed and manufactured licensed watch brands including Rococo Couture, Etienne Ozeki, Swiss Emporio, Minster Circa 1948.


GB&RS has already been approved as a supplier by The Company of Master Jewellers, a buying group for over 200 jewellers.

SwissEmporio is already on sale at Amazon and Watchshop. Watches will see for under £100.

Minster is a British brand that can trace its history back to Yorkshire in 1949, but has been recently revived. Retail prices are in the region of £200-300.

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