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Former Corum CEO takes the helm at private label watch firm


Jérôme Biard has been appointed as CEO of Roventa-Henex, the Swiss watch manufacturer which specialises in design, product development, production and logistics for third party brands.

After joining the firm in April, he will now take the reins and lead the company on international development in its 60th anniversary year.

Commenting on his appointment, Biard said: “”It is with honour and enthusiasm that I agreed to join Roventa-Henex at the beginning of April, a company extremely respected in the Swiss watch industry for its commitment to quality, trustworthiness, discretion, success and efficiency.”


He added: “The mission entrusted to me is to position the company as an à la carte partner, able to mobilise dedicated resources to address specific issues along the whole value chain from product development to building a new brand. Roventa-Henex SA is a true brand incubator, a competence laboratory”.

Jérôme Biard will bring a wealth of experience to the role, having been in the world of luxury goods for nearly 30 years.

At the end of the 1980s, he joined the Richemont Group, where he began his career at Baume & Mercier, followed by Piaget.

He then spent six years as market manager for Vacheron Constantin and then sales manager for Cartier Suisse for watches, leather goods, perfumes, accessories and writing instruments.

In 2005, he then joined Girard-Perregaux as global sales manager until 2009, when he took on the role of CEO of LPI SA within Weitnauer Holding AG, a leading duty free and domestic distribution group, where he also joined the boards of Dimeco AG and LPI T.H.A.S.

From 2017 he was CEO of the Corum and Eterna brands until joining Roventa-Henex in April of this year.

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