In the early noughties, larger than life Real Madrid president Florentino Pérez masterminded the signing of the most expensive soccer players on the planet, a team that came to be known as the Galácticos that dominated European football for a decade.
Swiss-based pre-owned luxury watch specialist CHRONEXT appears to be taking a leaf out of the same playbook.
Hot on the heels of news that Facebook’s former chief marketing officer Gary Briggs is taking a seat on the board, CHRONEXT has announced that Daniella Vitale, former Tiffany & Co. chief brand officer, is joining him around the [virtual] table.
Before her time at Tiffany & Co., which ended in January this year, Ms Vitale was at Barney’s New York for a decade, rising to CEO and president, and held the same role at Gucci North America for the ten years prior to that.
CHRONEXT’s appointments appear designed to not only strengthen the company’s digital marketing and brand building capabilities, but also to push more aggressively into the United States where Mr Briggs and Ms Vitale continue to live and work.
“Daniella’s deep expertise in merchandising in the luxury industry will be a huge asset to us. Especially her experience creating and building global luxury brands will advance our positioning efforts as the leader for luxury watches online,” says CHRONEXT co-founder and CEO Philipp Man.
Ms Vitale and Mr Briggs are the latest high profile appointment to the CHRONEXT board.
Nobert Platt, a former CEO of Richemont, joined as advisor to the company in June.
The company also appointed Jacob Fonnesbech Aqraou as chairman earlier this year.
Mr Fonnesbech Aqraou has been a serial investor and advisor in European technology businesses for the past five years following 13 years at eBay, where he rose to become senior vice president for eBay marketplaces in EMEA.
Along with his new role with CHRONEXT, he remains deputy chairman at TeamViewer, chairman of Wallapop, Phase One and Capture One.
CHRONEXT recruited Hamdi Chatti to its board at the beginning of the year.
Mr Chatti is a luxury specialist, having spent over 25 years in leadership positions with Richemont and LVMH brands including Cartier, Piaget and Montblanc, Harry Winston and LVMH Jewellery and Watches.
He was chairman of Damas Jewellery, one of the Middle East’s largest jewelers, until the end of last year and he remains chairman of Gübelin.
Ms Vitale suggests she is joining a company with the potential to become a global leader in certified pre-owned watches.
“Successful luxury brands are defined by a clear value proposition to both customers and partners. I was attracted to CHRONEXT by the clearly differentiated market offering of rigorous quality assurance, in-house refurbishment and guaranteed authentication. This is an exciting time to join CHRONEXT and I am looking forward to helping Philipp and the team become the premier luxury watch destination,” she says.