Darcy Penick has been appointed as the new president of Manhattan based luxury shopping centre, Bergdorf Goodman.
Based on Fifth Street, Midtown Manhattan in New York City, Bergdorf Goodman is a subsidiary of the Neiman Marcus Group, a group that Penick is more than familiar with.
She began her retail career at the group in 2000 and held a variety of merchandising roles at the firm before moving on to Saks Fifth Avenue and then Shopbop, a subsidiary of Amazon where she became CEO.
In her role as president of Bergdorf Goodman, she will report to Neiman Marcus Group CEO Geoffroy van Raemdonck, who only joined the company in January.
van Raemdonck has made it clear from the outset that his intention is to pursue a programme that puts “digital first”.
In a LinkedIn post shortly after his appointment, he said: “Our customers don’t care about channels, they care about being able to engage and shop anywhere, any way, at any time. We are only at the beginning of what will be a tectonic shift.”
He added: “Our industry’s changing dynamics will create real challenges and real opportunities. We began the hard work to transform, and we’re starting to see the results. Now is the time to accelerate and reinvent the customer experience.”