Folli Follie has boosted its already prominent retail position in China by signing film and television actress Liu Shishi as brand ambassador.
Folli Follie has had a presence in China for more than 10 years now and boasts 200 brand stores in 62 cities in the country with an ongoing strategy of continued growth.
Shishi, known across Asia for having an ‘impeccable’ sense of style, will be the star of Folli Follie’s new Chinese campaign promoting items from the lifestyle brand including watches, jewellery and bags.
George Koutsolioutsos, Folli Follie Group chief executive officer, said: “Ever since debuting in China, our brand has always been committed to providing fashionable luxury to every female pursuing beauty through exquisite products of diversified styles and unique design. Miss Liu will help enhance further the Folli Follie fashion style and promote its positive attitude to Chinese consumers illustrating more of our wonderful stories about fashion.”
The campaign will begin with ‘A day with Liu Shishi’ video promoted through social media channels, which demonstrates the actress’ personal style choices throughout the day.