Flik Flak has always felt like a perfect gateway drug to entice children to wear an analogue wristwatch and get into a habit that might steer them away from telling the time on a smartphone.
The Swatch Group-owned brand makes the watches attractive and fun, and is now working with partners to widen their appeal.
This week Flik Flak is hoping to fire up kids’ imaginations with a NASA watch on the launchpad.
It comes in a white case made from bio-sourced plastic on a textile strap created from recycled plastic with the NASA logo and bright red and blue racing stripes.
With the future of the planet always front of mind, it also comes in fully compostable packaging.