FIRST LOOK: REEDS completes on new store in Tampa, Florida


In making its first move into the Tampa, Florida market, REEDS has completed on a new store.

New to the growing market, REEDS now has three of the latest Shop-in-Shop designs that Omega, Breitling, TAG Heuer have in the US.

In conversation with Genna Zimmer, Vice President for Strategy & Operations, she explained just how important building relationships with brands has been for the business.


She told WATCHPRO: “REEDS is new to the Tampa, Florida market. We wanted to bring a luxury experience that mirrors other REEDS stores of this size. In addition to Omega, Breitling, TAG Heuer and Gucci timepieces, we also carry a large selection of higher-end diamond fashion and bridal pieces.

“Our brand partners have done an amazing job elevating the in-store experience with their designs. We are proud to be stewards of the brands that we carry, and staying current with their vision is very important to REEDS and to our customers as well.”

On upcoming plans, she added: “We have many upcoming store remodels in addition to expanding the REEDS brand into new markets. We also have plans to open several boutiques with our timepiece partners over the next few years.”

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